![]() Our individual and collective experiences in the city that we love are realised through this ironic and satirical lens. The train never stops at East Richmond the pigeons at State Library always disturb our picnics someone is always ten minutes late to meet you under the Flinders St Clocks we all try to dress ‘cool’ when we go to the NGV. When you think that your individual experience belongs only to you, you are reminded that it belongs to a greater number of people too. ![]() One of my favourite Instagram accounts at the moment is specifically targeted to inner-city Melburnians. The relatable and shareable nature of the affirmations meme template has seen a plethora of groups creating their own affirmations posts relevant to their respective communities. The page is a mix of ‘90s stock images, aura-based colors, and word art. The longer it exists on the internet, the more it has evolved. The affirmations account is atypical of the traditional Instagram affirmation page. These statements are so general and so neutral, yet everybody seems to know exactly what these statements are addressing.”ĭo these posts provide a social commentary? Is the ironic tonality merely a facade to undercut the absurdities of social media as a platform within which to project our identities? Am I reading into this too deep? Probably… “Some people call it pure capitalist propaganda, some people think it’s criticising society in a way. ![]() Creator of Mats Nesterov Anderson says that the account was intended to “bring modernist art to Instagram.” There are varying opinions regarding the account. Its humorous captions are also reminiscent to and may have evolved from Tumblr text posts and Whisper app posts – an anonymous social networking app where users post confessions by superimposing text on a picture. Against this backdrop of shit-posting culture, it’s interesting to see a niche meme account rise in popularity again, albeit with the same randomness as the former.
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